Speaking

Patrick Layer shares his thoughts on how to switch make the switch from lead to Account Based Marketing at Backbase.

Patrick Layer and Guillaume Cabane on how to build a Growth Marketing process in B2B companies.

How to reduce the time from an idea to market and increase chances of success in the innovation process. Featuring - How to look at innovation differently? How to reduce ambiguity and increase chances of success? Learnings from what worked and what did not.